About Us

Welcome to Cultrvate! We are dedicated to cultivating excellence in every aspect of our business. Our mission is to provide top-notch AI solutions that empower small and medium-sized businesses (SMBs) to achieve their goals with ease.

Our Story

Cultrvate was founded in 2024 by Daniel Heck and Jeff Metcalf with a shared vision to revolutionize the way SMBs leverage artificial intelligence. Recognizing the challenges that smaller enterprises face in adopting advanced technologies, Daniel and Jeff set out to create solutions that are not only powerful but also user-friendly and accessible.

Our Team

Daniel Heck

Co-Founder & Chief Executive Officer (CEO)

Daniel Heck is the dynamic Co-Founder and Chief Executive Officer (CEO) of Cultrvate, driving the strategic vision and operational excellence that underpin our innovative HR platform. With over 15 years of experience as a COO/CFO and a co-founder of multiple successful businesses, Daniel brings a wealth of knowledge and a proven track record in scaling businesses and fostering growth.

Professional Expertise:

• Process Documentation: Expert in creating and implementing efficient processes that streamline operations and enhance productivity.
• Business Management: Skilled in overseeing business operations, financial planning, and strategic decision-making to drive sustainable growth.
• People Development: Committed to nurturing talent, developing leadership skills, and building high-performing teams.
• Growth Consulting: Leveraging his experience as a Growth Consultant at Crews & Co., Daniel helps small businesses achieve their goals and scale their operations.

Career Highlights:

• Co-Founding Cultrvate: Played a critical role in founding Cultrvate, shaping its business strategy, and establishing its presence in the HR technology market.
• Business Expansion: Successfully co-founded multiple businesses, leading them through stages of growth and achieving significant milestones.
• Consulting Excellence: As a Growth Consultant, Daniel has helped numerous small businesses optimize their operations, resulting in increased efficiency and profitability.
• Certifications and Training: Certified in ServSafe Manager, Crucial Conversations, and Crucial Accountability, enabling effective management, conflict resolution, and ensuring operational safety.

Education and Certifications:

• Bachelor of Science in Data Science, University of Maryland
• Bachelor of Science in Finance, University of Maryland

Personal Commitment: Daniel is passionate about learning, tackling new challenges, and achieving what others deem "impossible." His dedication to continuous improvement and strategic growth ensures that Cultrvate remains at the forefront of HR innovation. Daniel's hands-on approach and relentless drive inspire the team to push boundaries and excel in delivering exceptional services to clients.

Vision for Cultrvate: Under Daniel's leadership, Cultrvate aims to empower businesses with intuitive and effective HR tools that simplify complex processes and enhance team collaboration. His vision is to create an ecosystem where businesses can thrive, supported by technology that adapts to their evolving needs.

Personal Interests: Outside of work, Daniel enjoys mountain climbing and playing chess, activities that reflect his strategic thinking and love for adventure. As an active member of the Entrepreneurs Organization, he values connecting with fellow entrepreneurs, sharing insights, and staying updated with the latest industry trends and best practices.

Connect with Daniel: Daniel is always eager to explore new opportunities, collaborate on innovative projects, and connect with like-minded professionals. Feel free to reach out to him at [email protected].

Jeff Metcalf

Co-Founder & Chief Technology Officer (CTO)

Jeff Metcalf is the visionary Co-Founder and Chief Technology Officer (CTO) of Cultrvate, spearheading the technological advancements that power our innovative HR platform. With a robust background in Cisco Unified Communications and Collaboration Engineering, Jeff combines technical prowess with strategic leadership to drive Cultrvate's mission of simplifying complex business tools for any team.

Professional Expertise:

• Unified Communications: Jeff specializes in designing and implementing Cisco's unified communication solutions, ensuring seamless connectivity and collaboration across all levels of the organization.
• AI and Machine Learning: Leveraging his expertise in AI, Jeff oversees the integration of advanced machine learning models that enhance the platform's functionality and user experience.
• System Architecture: He is responsible for developing scalable and secure system architectures that support Cultrvate's growth and evolving technological needs.
• Cybersecurity: Committed to safeguarding sensitive HR data, Jeff implements robust security protocols to protect against emerging cyber threats.
• Team Leadership: Jeff leads a talented team of engineers and developers, fostering a culture of innovation, collaboration, and continuous improvement.

Career Highlights:

• Co-Founding Cultrvate: As a co-founder, Jeff played a crucial role in establishing Cultrvate, shaping its core values, mission, and technological foundation.
• Technological Innovations: Under Jeff's leadership, Cultrvate has introduced cutting-edge features such as AI-driven employee performance analytics and automated HR workflows, setting the platform apart in the competitive HR tech landscape.
• System Optimization: Successfully migrated Cultrvate's infrastructure to a more robust and scalable Cisco-based system, resulting in a 40% increase in operational efficiency and a significant reduction in downtime.
• Data Privacy and AI Ethics: Pioneered the use of anonymous data to train AI models, ensuring user privacy while continuously enhancing the platform's capabilities.

Education and Certifications:

• Bachelor of Science in Information Technology, Arizona State University
• Cisco Certified Network Professional (CCNP)
• Certified Information Systems Security Professional (CISSP)

Personal Commitment: Jeff is passionate about leveraging technology to bridge gaps and foster meaningful connections within organizations. His dedication to excellence and ethical AI practices ensures that Cultrvate not only meets but exceeds industry standards, providing unparalleled service to clients worldwide.

Vision for Cultrvate: Driven by a commitment to innovation and user-centric design, Jeff envisions Cultrvate as the leading HR platform that empowers businesses to cultivate excellence effortlessly. By continuously integrating emerging technologies and refining existing systems, he aims to create a seamless and intuitive experience for all users.

Personal Interests: Outside of work, Jeff enjoys mountain climbing and playing chess, activities that reflect his strategic thinking and love for adventure. As an active member of the Entrepreneurs Organization, he values connecting with fellow entrepreneurs, sharing insights, and staying updated with the latest industry trends and best practices.

Connect with Jeff: Jeff is always open to discussing technological advancements, collaboration opportunities, and innovative solutions in the HR space. Feel free to reach out to him at [email protected].

Our Mission & Vision